This allows advertisers the opportunity to serve a sequence of advertising messages to a single user as they move throughout the Black Country Today network.
A surround session is "triggered" when the user hits an agreed page, and then for the following pages (up to 6) that user sees only advertising from one advertiser.

This advertising solution can be used to build a story from one page to the next or simply as a way to showcase a large range of products or services from one advertiser to one potential customer.